and Wander
Outdoor brand based in Tokyo, Japan, founded by designers Keita Ikeuchi and Mihoko Mori. The brand blends high fashion with functional outdoor wear,
History
Covers 181 months, 2011-09 to 2026-09 · Peaked in 2026-04; now at 57% of peak
Last 24 months
What to build with it
Monthly searches: 33,100 · 90-day growth: -42.8% · 12-month growth: +64.8%
The history spans 181 months; current interest is 57% of the historical peak.
"and Wander" already has players, which proves the demand: do not clone it, build the alternatives comparison page and capture "and Wander alternative" searches.
Down 43% in 90 days: do not stock up on this trend, test with a small batch.
Metric
| Metric | Value |
|---|---|
| Estimated monthly searches | 33,100 |
| 90-day growth | -42.8% |
| 12-month growth | +64.8% |
| Listed for | 45 months |
| Carrier | Physical product |
| Form | Content site / database |
| Opportunity type | Flat |
| Stage | Emerging |
| Window | Competitive |
| Seasonality | 29% |
| Volatility | 18% |
Channel mix
Social mentions by channel. The leading one is usually the cheapest place to start.
Score breakdown
Opportunity score：66.3 / 100
Related opportunities
- loungewear135K · +79.5%
- Edikted1.8M · +45.3%
- Far Afield3K · +30.9%
- Momanda27K · +90.8%
- Pour moi91K · +34%
- Vinted30.4M · +21.1%
- Apple Watch7.5M · +18.1%
- culvers6.1M · +27.3%
Frequently asked questions
What is the monthly search volume for and Wander
About 33,100 searches per month (estimate); -42.8% over the last 90 days.
Is and Wander better for a website or a product
It mainly comes down to the carrier and the form. Physical product: supply chain, seasonality and logistics matter most.
Search interest comes from Google Trends. Monthly volume is an estimate converted with standard keyword-tool methodology, while growth and scores are computed by us from the historical curve. About the data