swaddles
Swaddles are light, breathable blankets used to wrap a baby gently, providing a sense of security and calmness. This practice helps to soothe infants and promote better sleep by mimicking the snug environment of the womb.
History
Covers 181 months, 2011-09 to 2026-09 · Peaked in 2026-04; now at 89% of peak
Last 24 months
What to build with it
Monthly searches: 165,000 · 90-day growth: -8.3% · 12-month growth: +31.3%
The history spans 181 months; current interest is 89% of the historical peak.
Source the same product as "swaddles" from a factory and white-label it: test 3 SKUs first and validate with real footage on YouTube.
Ship the smallest version, validate with real search traffic, then decide whether to add features.
Metric
| Metric | Value |
|---|---|
| Estimated monthly searches | 165,000 |
| 90-day growth | -8.3% |
| 12-month growth | +31.3% |
| Listed for | 76 months |
| Carrier | Physical product |
| Form | Content site / database |
| Opportunity type | Scaled |
| Stage | Emerging |
| Window | Competitive |
| Seasonality | 12% |
| Volatility | 7% |
Channel mix
Social mentions by channel. The leading one is usually the cheapest place to start.
Score breakdown
Opportunity score：73.9 / 100
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Frequently asked questions
What is the monthly search volume for swaddles
About 165,000 searches per month (estimate); -8.3% over the last 90 days.
Is swaddles better for a website or a product
It mainly comes down to the carrier and the form. Physical product: supply chain, seasonality and logistics matter most.
Search interest comes from Google Trends. Monthly volume is an estimate converted with standard keyword-tool methodology, while growth and scores are computed by us from the historical curve. About the data