Contour stick
A makeup product designed to define and enhance facial features by creating shadows and highlights. The contour stick is creamy and comes in a stick form, allowing for precise application on areas such as the cheekbones, jawline,
History
Covers 180 months, 2011-10 to 2026-09 · Peaked in 2026-04; now at 44% of peak
Last 24 months
What to build with it
Monthly searches: 60,500 · 90-day growth: -44.7% · 12-month growth: +53.2%
The history spans 180 months; current interest is 44% of the historical peak.
Test "Contour stick" in small batches on Amazon, price in shipping and returns, and walk away if the margin is under 40%.
Down 45% in 90 days: do not stock up on this trend, test with a small batch.
Metric
| Metric | Value |
|---|---|
| Estimated monthly searches | 60,500 |
| 90-day growth | -44.7% |
| 12-month growth | +53.2% |
| Listed for | 6 months |
| Carrier | Physical product |
| Form | Content site / database |
| Opportunity type | Flat |
| Stage | Steady |
| Window | Early window |
| Seasonality | 39% |
| Volatility | 21% |
Seasonality
Channel mix
Social mentions by channel. The leading one is usually the cheapest place to start.
Score breakdown
Opportunity score：62.9 / 100
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Frequently asked questions
What is the monthly search volume for Contour stick
About 60,500 searches per month (estimate); -44.7% over the last 90 days.
Is Contour stick better for a website or a product
It mainly comes down to the carrier and the form. Physical product: supply chain, seasonality and logistics matter most.
Search interest comes from Google Trends. Monthly volume is an estimate converted with standard keyword-tool methodology, while growth and scores are computed by us from the historical curve. About the data