Earnest payment
A sum of money given by a buyer to a seller to demonstrate serious intent to purchase a property. This payment is held in escrow and applied to the down payment or closing costs if the sale is completed,
History
Covers 181 months, 2011-09 to 2026-09 · Peaked in 2026-03; now at 83% of peak
Last 24 months
What to build with it
Monthly searches: 590 · 90-day growth: -18.3% · 12-month growth: +70.1%
The history spans 181 months; current interest is 83% of the historical peak.
Turn "Earnest payment" into a downloadable checklist or template, trade it for an email, then sell the paid report behind it.
The pool is still too small; park a content page on it and wait for volume.
Metric
| Metric | Value |
|---|---|
| Estimated monthly searches | 590 |
| 90-day growth | -18.3% |
| 12-month growth | +70.1% |
| Listed for | 70 months |
| Carrier | Website / App / SaaS |
| Form | Content site / database |
| Opportunity type | Very low volume |
| Stage | Emerging |
| Window | Competitive |
| Seasonality | 32% |
| Volatility | 17% |
Channel mix
Social mentions by channel. The leading one is usually the cheapest place to start.
Score breakdown
Opportunity score：44.8 / 100
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Frequently asked questions
What is the monthly search volume for Earnest payment
About 590 searches per month (estimate); -18.3% over the last 90 days.
Is Earnest payment better for a website or a product
It mainly comes down to the carrier and the form. Digital product: delivered online, so acquisition cost and monetisation matter most.
Search interest comes from Google Trends. Monthly volume is an estimate converted with standard keyword-tool methodology, while growth and scores are computed by us from the historical curve. About the data