Employee resource groups
Voluntary, employee-led groups that aim to foster a diverse, inclusive workplace aligned with the organizations they serve.
History
Covers 181 months, 2011-09 to 2026-09 · Peaked in 2026-02; now at 47% of peak
Last 24 months
What to build with it
Monthly searches: 135,000 · 90-day growth: -20.3% · 12-month growth: +104.6%
The history spans 181 months; current interest is 47% of the historical peak.
Build the migration tool for "Employee resource groups" (export data, move to another option): low competition on the keyword, high intent.
Down 20% over 90 days — only worth lightweight content, not development.
Metric
| Metric | Value |
|---|---|
| Estimated monthly searches | 135,000 |
| 90-day growth | -20.3% |
| 12-month growth | +104.6% |
| Listed for | 49 months |
| Carrier | Website / App / SaaS |
| Form | SaaS / B2B tool |
| Opportunity type | Scaled |
| Stage | Long-term growth |
| Window | Competitive |
| Seasonality | 37% |
| Volatility | 25% |
Seasonality
Channel mix
Social mentions by channel. The leading one is usually the cheapest place to start.
Score breakdown
Opportunity score：64.3 / 100
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Frequently asked questions
What is the monthly search volume for Employee resource groups
About 135,000 searches per month (estimate); -20.3% over the last 90 days.
Is Employee resource groups better for a website or a product
It mainly comes down to the carrier and the form. Digital product: delivered online, so acquisition cost and monetisation matter most.
Search interest comes from Google Trends. Monthly volume is an estimate converted with standard keyword-tool methodology, while growth and scores are computed by us from the historical curve. About the data