Humm
Australia-based diversified non-bank financial services company offering lending services directly and through a network of retailers and brokers.
History
Covers 181 months, 2011-11 to 2026-11 · Peaked in 2022-04; now at 58% of peak
Last 24 months
What to build with it
Monthly searches: 110,000 · 90-day growth: +12.2% · 12-month growth: +6%
The history spans 181 months; current interest is 58% of the historical peak.
Build the migration tool for "Humm" (export data, move to another option): low competition on the keyword, high intent.
This keyword has been contested for two years and price wars have probably started; stay out without exclusive supply.
Metric
| Metric | Value |
|---|---|
| Estimated monthly searches | 110,000 |
| 90-day growth | +12.2% |
| 12-month growth | +6% |
| Listed for | 69 months |
| Carrier | Physical product |
| Form | Content site / database |
| Opportunity type | Brand name |
| Stage | Steady |
| Window | Competitive |
| Seasonality | 20% |
| Volatility | 7% |
Channel mix
Social mentions by channel. The leading one is usually the cheapest place to start.
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Rising related searches
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Frequently asked questions
What is the monthly search volume for Humm
About 110,000 searches per month (estimate); +12.2% over the last 90 days.
Is Humm better for a website or a product
It mainly comes down to the carrier and the form. Physical product: supply chain, seasonality and logistics matter most.
Search interest comes from Google Trends. Monthly volume is an estimate converted with standard keyword-tool methodology, while growth and scores are computed by us from the historical curve. About the data