Pura
Company that offers smart fragrance diffusers designed for home and car use, providing customizable scent experiences. Pura's products, such as the Pura Smart Home Fragrance Air Diffuser and the Pura Car Diffuser,
History
Covers 181 months, 2011-09 to 2026-09 · Peaked in 2026-09; now at 100% of peak
Last 24 months
What to build with it
Monthly searches: 246,000 · 90-day growth: +7.6% · 12-month growth: +33.9%
The history spans 181 months; current interest is 100% of the historical peak.
"Pura" is a product name, not a need — cloning it is pointless. Mine its complaints and pick one pain point for a small tool.
There is no obvious timing window, so you can take your time — but prove someone will pay first.
Metric
| Metric | Value |
|---|---|
| Estimated monthly searches | 246,000 |
| 90-day growth | +7.6% |
| 12-month growth | +33.9% |
| Listed for | 38 months |
| Carrier | Physical product |
| Form | Consumer app |
| Opportunity type | Scaled |
| Stage | Long-term growth |
| Window | Competitive |
| Seasonality | 23% |
| Volatility | 6% |
Channel mix
Social mentions by channel. The leading one is usually the cheapest place to start.
Score breakdown
Opportunity score：71.6 / 100
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Frequently asked questions
What is the monthly search volume for Pura
About 246,000 searches per month (estimate); +7.6% over the last 90 days.
Is Pura better for a website or a product
It mainly comes down to the carrier and the form. Physical product: supply chain, seasonality and logistics matter most.
Search interest comes from Google Trends. Monthly volume is an estimate converted with standard keyword-tool methodology, while growth and scores are computed by us from the historical curve. About the data