Athleisure
Fashion trend that combines the aesthetics of athletic wear with leisurewear, resulting in comfortable, functional, and stylish clothing.
History
Covers 181 months, 2011-09 to 2026-09 · Peaked in 2026-04; now at 50% of peak
Last 24 months
What to build with it
Monthly searches: 90,500 · 90-day growth: -43.2% · 12-month growth: +102.2%
The history spans 181 months; current interest is 50% of the historical peak.
Build a focused store for "Athleisure" that sells only this category, with comparison pages to catch long-tail search — not a general store.
Down 43% in 90 days: do not stock up on this trend, test with a small batch.
Metric
| Metric | Value |
|---|---|
| Estimated monthly searches | 90,500 |
| 90-day growth | -43.2% |
| 12-month growth | +102.2% |
| Listed for | 87 months |
| Carrier | Physical product |
| Form | Consumer app |
| Opportunity type | Flat |
| Stage | Emerging |
| Window | Competitive |
| Seasonality | 34% |
| Volatility | 18% |
Channel mix
Social mentions by channel. The leading one is usually the cheapest place to start.
Score breakdown
Opportunity score：68.5 / 100
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Frequently asked questions
What is the monthly search volume for Athleisure
About 90,500 searches per month (estimate); -43.2% over the last 90 days.
Is Athleisure better for a website or a product
It mainly comes down to the carrier and the form. Physical product: supply chain, seasonality and logistics matter most.
Search interest comes from Google Trends. Monthly volume is an estimate converted with standard keyword-tool methodology, while growth and scores are computed by us from the historical curve. About the data