Insight
Actionable discovery about a target market. Generally found through a process of data analysis.
History
Covers 181 months, 2011-09 to 2026-09 · Peaked in 2018-11; now at 85% of peak
Last 24 months
What to build with it
Monthly searches: 550,000 · 90-day growth: -12.5% · 12-month growth: +37.2%
The history spans 181 months; current interest is 85% of the historical peak.
Treat "Insight" as a market signal: read its pricing page and bad reviews, find the scenario it ignores, and ship a cheaper or narrower version.
There is no obvious timing window, so you can take your time — but prove someone will pay first.
Metric
| Metric | Value |
|---|---|
| Estimated monthly searches | 550,000 |
| 90-day growth | -12.5% |
| 12-month growth | +37.2% |
| Listed for | 75 months |
| Carrier | Website / App / SaaS |
| Form | Tool site |
| Opportunity type | Crowded |
| Stage | Long-term growth |
| Window | Competitive |
| Seasonality | 15% |
| Volatility | 8% |
Channel mix
Social mentions by channel. The leading one is usually the cheapest place to start.
Score breakdown
Opportunity score：46.9 / 100
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Frequently asked questions
What is the monthly search volume for Insight
About 550,000 searches per month (estimate); -12.5% over the last 90 days.
Is Insight better for a website or a product
It mainly comes down to the carrier and the form. Digital product: delivered online, so acquisition cost and monetisation matter most.
Search interest comes from Google Trends. Monthly volume is an estimate converted with standard keyword-tool methodology, while growth and scores are computed by us from the historical curve. About the data