Proper Good
Proper Good is a company that offers a variety of convenient, ready-to-eat meals made from clean, whole ingredients. Their meals are quick and easy to prepare and come in various flavors to suit different dietary preferences,
History
Covers 181 months, 2011-09 to 2026-09 · Peaked in 2026-05; now at 93% of peak
Last 24 months
What to build with it
Monthly searches: 1,900 · 90-day growth: -13% · 12-month growth: +52.4%
The history spans 181 months; current interest is 93% of the historical peak.
"Proper Good" already has players, which proves the demand: do not clone it, build the alternatives comparison page and capture "Proper Good alternative" searches.
Ship the smallest version, validate with real search traffic, then decide whether to add features.
Metric
| Metric | Value |
|---|---|
| Estimated monthly searches | 1,900 |
| 90-day growth | -13% |
| 12-month growth | +52.4% |
| Listed for | 63 months |
| Carrier | Physical product |
| Form | Content site / database |
| Opportunity type | Brand name |
| Stage | Long-term growth |
| Window | Competitive |
| Seasonality | 27% |
| Volatility | 9% |
Channel mix
Social mentions by channel. The leading one is usually the cheapest place to start.
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Frequently asked questions
What is the monthly search volume for Proper Good
About 1,900 searches per month (estimate); -13% over the last 90 days.
Is Proper Good better for a website or a product
It mainly comes down to the carrier and the form. Physical product: supply chain, seasonality and logistics matter most.
Search interest comes from Google Trends. Monthly volume is an estimate converted with standard keyword-tool methodology, while growth and scores are computed by us from the historical curve. About the data