TrendSift Google Trends rising searches · products / sites / ads
Keyword detail

Rice water face wash

A skincare product that utilizes rice water, known for its skin-brightening, anti-aging, soothing, hydrating, and acne-reducing properties.

Long-term growth Competitive
27KMonthly searches
+0.4%90-day growth
+74.3%12-month growth
InstagramMain platform

History

201520202025

Covers 181 months, 2011-09 to 2026-09 · Peaked in 2026-08; now at 82% of peak

This run startedStarted rising in 2020-11, 70 months ago · From 6.7 to 83.7, up +1155%
Recent accelerationBottomed in 2025-01 during the last 24 months, then rose +159%

Last 24 months

What to build with it

Monthly searches: 27,100 · 90-day growth: +0.4% · 12-month growth: +74.3%

The history spans 181 months; current interest is 82% of the historical peak.

"Rice water face wash" is a physical product, so the moat is supply chain: sample from two factories and pre-sell before you stock up.

There is no obvious timing window, so you can take your time — but prove someone will pay first.

Metric

MetricValue
Estimated monthly searches27,100
90-day growth+0.4%
12-month growth+74.3%
Listed for44 months
CarrierPhysical product
FormConsumer app
Opportunity typeFlat
StageLong-term growth
WindowCompetitive
Seasonality33%
Volatility15%

Channel mix

Instagram982
YouTube345
Facebook247
TikTok172
Pinterest94
X25
LinkedIn7
Reddit6

Social mentions by channel. The leading one is usually the cheapest place to start.

Score breakdown

Growth9430%
Scale10030%
Stability10018%
Freshness012%
Coverage8510%

Opportunity score:84.6 / 100

Related opportunities

Frequently asked questions

What is the monthly search volume for Rice water face wash

About 27,100 searches per month (estimate); +0.4% over the last 90 days.

Is Rice water face wash better for a website or a product

It mainly comes down to the carrier and the form. Physical product: supply chain, seasonality and logistics matter most.

Search interest comes from Google Trends. Monthly volume is an estimate converted with standard keyword-tool methodology, while growth and scores are computed by us from the historical curve. About the data