TrendSift Google Trends rising searches · products / sites / ads
Keyword detail

Kojic acid serum

Skin care product known for its skin-lightening properties, primarily used to reduce visible sun damage, age spots, and scars.

Long-term growth Competitive Evergreen
61KMonthly searches
-17.1%90-day growth
+41.4%12-month growth
InstagramMain platform

History

201520202025

Covers 181 months, 2011-09 to 2026-09 · Peaked in 2026-04; now at 80% of peak

Last 24 months

What to build with it

Monthly searches: 60,500 · 90-day growth: -17.1% · 12-month growth: +41.4%

The history spans 181 months; current interest is 80% of the historical peak.

Mine the negative reviews around "Kojic acid serum" first: fix the three biggest complaints and use them as your product-page selling points.

Down 17% in 90 days: do not stock up on this trend, test with a small batch.

Metric

MetricValue
Estimated monthly searches60,500
90-day growth-17.1%
12-month growth+41.4%
Listed for43 months
CarrierPhysical product
FormConsumer app
Opportunity typeFlat
StageLong-term growth
WindowCompetitive
Seasonality31%
Volatility10%

Channel mix

Instagram2K
TikTok787
YouTube777
Facebook698
Reddit80
Pinterest66
X1
LinkedIn1

Social mentions by channel. The leading one is usually the cheapest place to start.

Score breakdown

Growth8130%
Scale10030%
Stability10018%
Freshness012%
Coverage8510%

Opportunity score:64.7 / 100

Related opportunities

Frequently asked questions

What is the monthly search volume for Kojic acid serum

About 60,500 searches per month (estimate); -17.1% over the last 90 days.

Is Kojic acid serum better for a website or a product

It mainly comes down to the carrier and the form. Physical product: supply chain, seasonality and logistics matter most.

Search interest comes from Google Trends. Monthly volume is an estimate converted with standard keyword-tool methodology, while growth and scores are computed by us from the historical curve. About the data