Wills and trusts
Legal instruments used in estate planning to manage and distribute assets after death. Wills specify how a person's assets and affairs will be handled, including the appointment of guardians for minor children and executors for the estate,
History
Covers 181 months, 2011-09 to 2026-09 · Peaked in 2026-05; now at 86% of peak
Last 24 months
What to build with it
Monthly searches: 60,500 · 90-day growth: -12.2% · 12-month growth: +53.7%
The history spans 181 months; current interest is 86% of the historical peak.
"Wills and trusts" is a product name, not a need — cloning it is pointless. Mine its complaints and pick one pain point for a small tool.
There is no obvious timing window, so you can take your time — but prove someone will pay first.
Metric
| Metric | Value |
|---|---|
| Estimated monthly searches | 60,500 |
| 90-day growth | -12.2% |
| 12-month growth | +53.7% |
| Listed for | 54 months |
| Carrier | Website / App / SaaS |
| Form | Content site / database |
| Opportunity type | Flat |
| Stage | Long-term growth |
| Window | Competitive |
| Seasonality | 19% |
| Volatility | 11% |
Channel mix
Social mentions by channel. The leading one is usually the cheapest place to start.
Score breakdown
Opportunity score：82.5 / 100
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Frequently asked questions
What is the monthly search volume for Wills and trusts
About 60,500 searches per month (estimate); -12.2% over the last 90 days.
Is Wills and trusts better for a website or a product
It mainly comes down to the carrier and the form. Digital product: delivered online, so acquisition cost and monetisation matter most.
Search interest comes from Google Trends. Monthly volume is an estimate converted with standard keyword-tool methodology, while growth and scores are computed by us from the historical curve. About the data