Facebook ads
Ads with placement on the Facebook feed, messenger app, or sidebar that can effectively target audiences using Facebook demographics data.
History
Covers 181 months, 2011-09 to 2026-09 · Peaked in 2026-05; now at 88% of peak
Last 24 months
What to build with it
Monthly searches: 368,000 · 90-day growth: -23.1% · 12-month growth: +80%
The history spans 181 months; current interest is 88% of the historical peak.
"Facebook ads" already has players, which proves the demand: do not clone it, build the alternatives comparison page and capture "Facebook ads alternative" searches.
Down 23% over 90 days — only worth lightweight content, not development.
Metric
| Metric | Value |
|---|---|
| Estimated monthly searches | 368,000 |
| 90-day growth | -23.1% |
| 12-month growth | +80% |
| Listed for | 81 months |
| Carrier | Website / App / SaaS |
| Form | Consumer app |
| Opportunity type | Scaled |
| Stage | Steady |
| Window | Competitive |
| Seasonality | 20% |
| Volatility | 21% |
Channel mix
Social mentions by channel. The leading one is usually the cheapest place to start.
Score breakdown
Opportunity score：47.5 / 100
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Frequently asked questions
What is the monthly search volume for Facebook ads
About 368,000 searches per month (estimate); -23.1% over the last 90 days.
Is Facebook ads better for a website or a product
It mainly comes down to the carrier and the form. Digital product: delivered online, so acquisition cost and monetisation matter most.
Search interest comes from Google Trends. Monthly volume is an estimate converted with standard keyword-tool methodology, while growth and scores are computed by us from the historical curve. About the data