Mattifying primer
Cosmetic product designed to create a smooth base for makeup application by controlling shine and extending makeup wear. It often includes ingredients like plant-derived squalane to hydrate the skin without clogging pores,
History
Covers 180 months, 2011-10 to 2026-09 · Peaked in 2026-04; now at 55% of peak
Last 24 months
What to build with it
Monthly searches: 9,900 · 90-day growth: -44.6% · 12-month growth: +109.3%
The history spans 180 months; current interest is 55% of the historical peak.
Source the same product as "Mattifying primer" from a factory and white-label it: test 3 SKUs first and validate with real footage on TikTok.
Down 45% in 90 days: do not stock up on this trend, test with a small batch.
Metric
| Metric | Value |
|---|---|
| Estimated monthly searches | 9,900 |
| 90-day growth | -44.6% |
| 12-month growth | +109.3% |
| Listed for | 6 months |
| Carrier | Physical product |
| Form | Content site / database |
| Opportunity type | Flat |
| Stage | Emerging |
| Window | Early window |
| Seasonality | 33% |
| Volatility | 26% |
Channel mix
Social mentions by channel. The leading one is usually the cheapest place to start.
Score breakdown
Opportunity score：76.1 / 100
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Frequently asked questions
What is the monthly search volume for Mattifying primer
About 9,900 searches per month (estimate); -44.6% over the last 90 days.
Is Mattifying primer better for a website or a product
It mainly comes down to the carrier and the form. Physical product: supply chain, seasonality and logistics matter most.
Search interest comes from Google Trends. Monthly volume is an estimate converted with standard keyword-tool methodology, while growth and scores are computed by us from the historical curve. About the data